The real wheat, the one that can be touched, the one that carries with it scents, memories, and sensations that bind us to true nature, is able to perform magic and we know it very well.
For this reason we have decided to produce our pizzas using only 100% Italian wheat.

The Bel Paese is covered with yellow colored fields that change color and become even more golden during summer. Those fields and those colors are part of our vacations, of our trips and are precious memories for us.

Wheat has always represented the most important forms of food for humans, differentiating itself into durum wheat and soft wheat based on the uses made of it.
Wheat was among the first plants to be cultivated.
The beginning of this was identified by archaeologists in the valley of the fertile Tigris and Euphrates areas but soon the cultivation of wheat also reached ancient Rome and ensuring the city the regular supply of grain became the cornerstone of the Roman Empire policy.

Wheat flours are used every day not only for the production of pizza or for bread making.
In fact, in Italy many excellent sweet and savory products are baked daily to fill our tables.
In fact, in Italy we produce around eight million tons of wheat every year and this enormous quantity is not enough to satisfy the needs of our country.

Using local products for us is a choice of quality, of enhancing the environment and represents the commitment and attention we put into our work.

This choice also translates into an ecological direction every day because it allows us to contribute to the reduction of carbon dioxide emissions.

It took us a while to take this step only because we wanted to select the best grains, those that would guarantee the quality of our products.
In the middle of the Italian fields and valleys, the best wheat ripens, the one that makes our pizzas unique. Not just in some  of the lines, not just on our top of the range products, but in ALL our pizzas, none excluded.
Because we always support Italy, especially at the table.


Our pizzas come from a mix of Research and Development in the most professional way, high quality ingredients and masterly made actions.
It is so good just because it is made by us.